Inspired by You

Our Company

HELLO is a social shopping community where users and influencers share authentic product reviews through live, video and photo.

We re-imagine the mobile e-commerce experience by bringing immersive and entertaining real-time boutique shopping straight to your phone.

In a landscape where Millenials and Gen Z use live video 24/7 to interact, express, and entertain themselves, we aim to bring the same energy and interaction to mobile shopping.

We designed HELLO to showcase individuality and intimately connect exceptional sellers and their products/services to vital buyers who love to learn, explore, and be inspired.

HELLO is a product of the Home Shopping Europe Group, one of Europe’s largest players in Social Commerce – specifically in Live Commerce.


July 2021

The idea of HELLO was created.

September 2021

Start development HELLO App. 

January 2022

Start development livestream shopping solution.

July 2022

Beta test own livestream shopping solution as first retailer in Europe.

October 2022

Launch of the HELLO App.

December 2022

HELLO App hit 50.000 users in Germany.

Welcomed our 3500th livestream in the HELLO App


The HELLO headquarters are located in Ismaning, just outside of Munich.

Our team speaks over 15 different languages, with talents from most parts in the world. 

We're hiring


Social Commerce

  • Expert Graphic Design
  • (Junior) CRM Manager
  • (Junior) Campaign Manager
  • (Senior) Marketing Technology Manager
  • Marketplace Manager

Live Commerce

  • Partnership Manager

Video Commerce

  • Social Media Manager

Product Design

  • Digital Product Design Manager